Brand Me Up!
A subject we regularly advise our clients is the importance of personal brand. It’s often a forgotten consideration that people do business with people they know, like and trust. Too often branding is not clearly understood, nor reinforced to make[...]
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The Business Dating Game
Stand still in business and you’re missing out on opportunity. Keep moving and sometimes each opportunity is not given enough time to develop. I’m sure you’ve heard that before. Getting the balance right is crucial in effective marketing and sales,[...]
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Going global – opportunities arise from a US and UK road trip
I’ve been fortunate in life to have being born in the UK, raised in an Indian family and lived in the US and Australia. With this background I’ve been open to new cultures and change. Over the last 15 years,[...]
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Edification – the fast track to building trust
The dictionary definition of edification is “to instruct and improve for the purpose of enlightenment”, but what it means in the context of a business introduction is much more significant. Thinking about some of the introductions I’ve witnessed over the[...]
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Currency fluctuations to be expected
Change is a certainty and none more recent years in politics. Our former Prime Minister Tony Abbott and Treasurer Joe Hockey have been shifted into history with the changes in leadership from their own party. To some overseas commentators we’re[...]
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Businesses need better communication, capability and confidence
September’s Greater Western Sydney Regional Roundtable was recently held at the St Leonards campus of the Northern Sydney Institute (NSI) Part of TAFE NSW. The round table was the first to be held outside of Western Sydney with most of[...]
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